See, Feel, Love Laurèl: this slogan represents the message which the brand Laurel stands for. The label does not allow any compromises whatsoever when it comes to design and quality, reflecting an unconditional liaison between the two aspirations. Laurel is passion - a love of fashion. Women are to "see" the creations, "feel" them on their body and "fall in love" with Laurel. This brand vision defines all activities within the company and aims to express the brand values and character of Laurel in a single sentence.